Managing a wide variety of social media pages takes a great deal of work. Not only do you have to keep track of all of your content across platforms, but you also have to keep each page engaging lest you risk losing any of your existing followers.
But what if we told you that there was another, more efficient way to go about publishing social media content? This is where social media scheduling tools come in. With the help of these affordable social media management tools, you can easily organize and keep track of your social media content across different platforms and in real-time.
Ready to learn more? Let’s dive in!
The Advantages of Using a Scheduling Tool for Social Media
In case you need any more convincing, we’ve rounded up the top advantages of utilizing a user-friendly social media scheduling tool to improve your business performance:
1. Time-saving
While it’s entirely possible to just manually schedule and plan your social media content, an effective scheduling tool can help you save time and unnecessary effort by giving you some extra assistance when it comes to posting your content.
For instance, some tools can determine the best time for posting to your target audience, and can even post your content automatically depending on your preferred time.
2. Improve audience engagement
Keeping track of one social media page can already be time-consuming on its own, so why should you go through the hassle of switching across different platforms to keep track of customer engagement?
With the help of a social media scheduling tool, you can easily enhance your target reach by becoming more consistent with posting content and even responding to customer queries.
3. Data-driven insights
Another great aspect about social media scheduling tools is that you can become more scientific in your approach to expanding your reach. With the help of useful AI tools and generated reports, you can get a better idea of when and how you can best target your audience in a method that ensures success.
4. Increase online presence
Who doesn’t want to support a company that can keep up with the latest trends? With the help of a social media scheduling tool, you can plan your posts ahead to ensure that your promotional material is in line with the most relevant events.
What are the Top Social Media Scheduling Tools in 2025?
Now that you have an idea of the different uses and benefits of a social media scheduling tool, here is a lineup of our top picks for 2025:
1. Sendible
Pricing per month
- Creator ($29)
- Traction ($89)
- Scale ($199)
- Advanced ($299)
- Enterprise ($750)
Scheduling Tool
Although Sendible is more suited for larger-scale companies, the platform’s scheduling tools are fairly easy to navigate even for beginners. Once you create an account, the platform offers a guided tour of the app’s features or an option to explore on your own.
The main dashboard features a calendar view of your relevant business activity, although you can easily switch to different options like your campaigns or live social media feed.
To schedule posts, you simply need to choose a profile, input your post, and either save as a draft, send for approval, or automatically publish.
Other key features
- Scheduled posts/messages
- Priority inbox
- RSS feeds
- Reports hub for different platforms
2. Hootsuite
Pricing per month
- Standard ($149)
- Advanced ($399)
- Enterprise (Custom)
Scheduling Tool
Hootsuite is another social media management platform that’s generally recommended for larger teams due to its pricing and advanced features. While Hootsuite does not offer a free trial version, users may request a demo version to try out features for a limited time.
To schedule posts on Hootsuite, you simply need to go to your dashboard to either schedule a post now or for later. The app also allows you to post simultaneously across different channels, and comes with additional insights to give you tips on the best time to post your content.
Other key features
- Bulk post scheduling
- Insights on the best time to pest
- AI caption writer
- Team collaboration
3. Zoho Social
Pricing per month
- Free
- Standard ($10)
- Professional ($30)
- Premium ($40)
Scheduling Tool
Although Zoho Social comes with a ton of useful built-in and add-on features, it’s fairly accessible even for beginner marketers. Users can easily schedule posts with the app and get some additional AI-powered assistance with Zoho Social’s integration with platforms like ChatGPT.
Similar to Hootsuite, Zoho Social also provides users with some insights on the best time to post content depending on previous engagement received.
Other key features
- Approval feature for clients
- Bulk schedule content
- Monitor and engage with other brands
- Access multiple brands on one dashboard
4. PosterMyWall
Pricing per month
- Free
- Premium ($9.95)
- Premium Plus ($29.95)
Scheduling Tool
Beginner marketers will find PosterMyWall’s free design and social media marketing tool to be a helpful introduction to learn how to schedule social media posts before fully committing to paid plans. Because it’s one of the more affordable yet comprehensive options, however, PosterMyWall’s Content Planner remains a worthwhile investment, even for those without design or marketing experience.
To schedule a post on PosterMyWall, you simply need to create your post, tap the calendar option, and select a specific date and time for publishing. This does not only apply to posts, but also to emails.
With PosterMyWall’s Content Planner, users can easily plan, organize, and schedule social media content, whether it be on Facebook, Instagram, TikTok, X, or various other platforms. Not only that, but the app’s Calendar page also showcases all national and international holidays that can help with planning content and suggesting design templates for making relevant social media content.
Other key features
- User-friendly design tool
- Email marketing tool
- Background remover
- Brand Kit
- AI generation tools (AI writer, AI images, AI voice, etc.)
Which is the Most Suitable Scheduling Tool for You?
If you’re still unsure about which platform can work best for your specific needs, we’ve lined up our top picks for each business type:
1. Large Businesses – Hootsuite
Because it’s one of the pricier and more advanced social media management tools on the market, we recommend Hootsuite for large businesses or teams working on various projects and value features like collaboration and in-depth analytics reports.
2. Small Businesses – Zoho Social and PosterMyWall
Due to their affordability yet comprehensive features, both Zoho Social and PosterMyWall are great options for small business owners or first-time marketers looking for a quick and easy means to schedule social media content. For those who prefer a more straightforward tool, however, PosterMyWall may be a better option.
3. Social Media Creators/Managers – Sendible
Due to the app’s multi-channel social media management tool, Sendible is a great option for social media creators or managers who are handling different pages across a wide variety of platforms online.
4. Beginner Designers – PosterMyWall
If you’re looking for a tool where you can not only publish social media content but also create it yourself, PosterMyWall is a great choice for its wide variety of free templates, AI features, and editing and marketing tools.
Get Started with Social Media Scheduling
With just the right amount of time, effort, and utilization of a social media scheduling tool, you can take your business performance to new heights. While there are a lot of options on the market to choose from, it’s good to remember that your mileage will vary depending on your specific needs as a business.
So, whether your goal is to increase your social media presence across all platforms or you’re just interested in trying out the most affordable option, browse through this list and let us know your top pick!
