Shopping Mall vs Online Shop BINUS UNIVERSITY MALANG Pilihan Universitas Terbaik di Malang
The orientation of this research is on student consumptive behavior in online shop at University of Muhammadiyah Malang. The research method used is qualitative approach and research type is descriptive. Data collection techniques used observation, interview and documentation. The theory used in this research is the theory of consumer society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic value and mark value called hyper-reality. The results of this study indicate that the development of technology has a role in the choice of symbolic value and sign value by individuals in consuming commodities.
- In a conventional retail store, clerks are generally available to answer questions.
- Two major dimensions of information load are complexity and novelty.
- Quality seals can be placed on the Shop web page if it has undergone an independent assessment and meets all requirements of the company issuing the seal.
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