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- There are three factors may influence people to do the buying decision, firstly, people cannot examine whether the product satisfy their needs and wants before they receive it.
- The theory used in this research is the theory of consumer society or Consumer Society developed by Jean Baudrillard .
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- Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic value and mark value called hyper-reality.
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Until then, shopping malls need to adapt and strategize well among the online shops competition in order to give visitors the best experience. In the US, according to Fantoni, Hoefel, & Mazzarolo , shopping malls these days are facing the same problem, which is related to the existence of online shops. Such trend also forces malls to think of a new way so that people still want to visit the malls. Before, people in the US went to the mall or department stores because they have something to buy. These days, the numbers of people visiting the mall dropped because they would rather buy stuff online, especially due to their busy lifestyle. Customers are attracted to online shopping not only because of high levels of convenience, but also because of broader selections, competitive pricing, and greater access to information.
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This research was conducted at the Faculty of Economics and Business, Islamic University of Malang, located at Jl. This type of research data in the form of quantitative data, i.e. the data can be obtained through interviews, observations, discussions or observations . This research is a study conducted , and the source of the data used is primary data by spreading kusieoner linking to students in the Faculty of Economics and Business, Islamic University of Malang. The sample calculation in this study uses the maholtra formula which produces 110 respondents. The results of this study are the variables of Product Quality, Price and Promotion influence simultaneously or partially on Purchasing Decisions. Everyone is encouraged to shop with confidence at Daraz.com.bd as our strict buyer’s protection policies ensure no risks while shopping online.